Touching grass…together. 🌲

The REI Co-op started with 23 people who shared a passion for the outdoors. They wanted to remind everyone of their roots and invite people to join them outside. To do that, I helped create an anthemic narrative telling the story of what it means to be a part of the REI Co-op.

The REI Co-op started with 23 people who shared a passion for the outdoors. Millions of members later, we're still all about getting outside. See what it means to be a part of our co-op. Learn more at: www.rei.com/membership

REI - A Different Way

Touching grass…together. 🌲

The REI Co-op started with 23 people who shared a passion for the outdoors. They wanted to remind everyone of their roots and invite people to join them outside. To do that, I helped create an anthemic narrative telling the story of what it means to be a part of the REI Co-op.