CREATIVE DIRECTOR
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Dormz

 

Livin’ large in the tiniest of spaces 🤑

There’s a million reality shows, but none of them talk about college. So when Amazon launched its first-ever college retail campaign, we created the home show the world was missing — Dormz — starring real college kids like Stranger Things star Noah Schnapp and NCAA basketball champs Angel Reese and Flau’jae Johnson.

We even did a first-of-its-kind Twitch livestream event called “Win My Dorm” where college streamers played to keep the stuff in their dorm room. But if they lost, Amazon Off to College items were shipped off to random viewers in the chat.

 
 

Bonus! “Win My Dorm” Twitch Livestream Activation 🕹️