Client / Microsoft
Agency / Wexley School for Girls
Me / Writing, concepting
Microsoft was having a hard time recruiting the top 2% of college students. Most of them were turning Microsoft down to go to new startups or other tech companies like Google.
I helped create a college recruiting campaign that brought Microsoft to life in a way students had rarely seen before: 70 personalized websites, personalized print ads, personalized sandwich boards, sporks, badges, a genius website, a traveling jobcuzzi, sticker sheets, over 30 videos, t-shirts and even laundry detergent! The campaign ran for three consecutive years on 40+ campuses. The result? Recruitment experienced a 25% increase.