Client / The Cosmopolitan
Agency / Digital Kitchen
Me / Creative direction, copywriting, concepting
Outside of the Cosmopolitan are a collection of digital canvases used to market, inspire and entice the people of Las Vegas. Our team was tasked to develop new perspective on the exterior experience while creating new ways to attract the Las Vegas traveler.
Our efforts included developing an entrance “Portal,” an interactive gateway that transitions guests into the proper through immersive and unexpected interactions. From a collection of eyes that “wink” back to a 24-hour time lapse bringing the inside of the hotel to the outside, the experience creates intrigue, excitement, and a sense of belonging.
We also developed modular “wrap” around the hotel representing the voice of the brand, communicating to the strip with a tease while enunciating interests, style, taste, and activities:
Client / The Cosmopolitan of Las Vegas
Agency / Digital Kitchen
Me / Concepting, writing, creative direction